.png)
Putting the user first is more than a mantra - it's a strategy that drives success. Learn how continuous feedback and user interaction shape the development of this fertility diagnostic app. Also, what does it mean to rebuild an app from scratch based on user experience?
In this episode you’ll hear about:
- Innovation in Fertility Diagnostics
- Challenges in Product Development
- Importance of listening to users
- Insights into integrating new tech in traditional healthcare setting
Our guest is Amy Beckley, Founder & CEO at Proov
Amy has a PhD in Pharmacology from the University of Colorado and an MBA from Kansas State University. She studied breast cancer progression, stress signaling, and vaccine development, but her passion to change the way infertility is diagnosed and treated was developed after her personal experience. She created an innovative hormone testing platform that empowers women with information regarding their own fertility so they can advocate for themselves and get better care. Proov is dedicated to empowering women at every stage of life to track their own hormones quickly and easily at home.
Amy lives in Boulder, CO with her two kids (one born via in vitro fertilization – IVF and one natural progesterone miracle), her husband, a Russian Turtle named Lazy, and a Chinchilla named Dash.
.png)
