A New Era for Momentum: CEO Piotr Sędzik on Rebranding from Applover

In light of the recent rebranding of Applover to Momentum, we sat down with Piotr Sędzik, CEO of Momentum, to discuss this significant change and what it means for the company, its clients, and the industry at large.

Momentum's New Chapter: An Exclusive Interview with CEO Piotr Sędzik

Piotr, can you tell us what prompted the decision to rebrand from Applover to Momentum?

The decision to rebrand as Momentum is rooted in our journey and the expertise we've developed over the years, particularly in the HealthTech sector. We've come to realize that HealthTech today is where retail was 10-15 years ago—on the brink of rapid digitalization. Through our work, we've not only witnessed but actively participated in the transformative power of technology in healthcare.

This rebranding reflects our commitment to be at the forefront of this digital revolution in healthcare. We believe that the HealthTech sector is about to experience unprecedented growth and innovation, and we want to be a driving force in that change. 'Momentum' captures the energy and forward motion of this industry, as well as our determination to create impactful solutions that improve lives.

By focusing our identity and efforts on HealthTech, we're positioning ourselves to make a significant difference in an industry that affects everyone. We want to leverage our accumulated knowledge and experience to help shape the future of healthcare through innovative digital solutions. This rebrand is about aligning our identity with our mission to drive meaningful innovation and create lasting impact in the digital health world.

What's different about Momentum compared to Applover?

While our core values and commitment to excellence remain the same, Momentum represents a more focused, specialized version of our company. We're narrowing our focus to areas where we can make the most significant impact, particularly in HealthTech. This means deeper expertise, more tailored solutions, and a stronger emphasis on data-driven strategies. We're also doubling down on our commitment to innovation, sustainability, and creating transformative digital products that genuinely improve people's lives.

You mentioned a focus on HealthTech. Why did you decide to specialize in this sector?

The decision to focus on HealthTech was driven by several factors. First, we saw an immense opportunity to make a real difference in people's lives. Healthcare is an area that affects everyone, and we believe technology can play a crucial role in improving health outcomes, accessibility, and efficiency. Second, our team has developed significant expertise in this area over the years, and we wanted to leverage and expand on that knowledge. Lastly, the healthtech sector is at an exciting juncture of rapid innovation and increasing demand, which aligns perfectly with our strengths and vision.

What does this change mean for your current clients, especially those outside the HealthTech sector?

I want to assure all our clients that our commitment to their success remains unwavering. While we're specializing in HealthTech, the expertise and innovation we develop in this sector will benefit all our clients. The heightened focus on security, data privacy, and regulatory compliance that healthtech demands will elevate our standards across all projects. Our non-healthtech clients will continue to receive the same high-quality service they've always enjoyed, now enhanced by our sharpened focus and expanded capabilities.

How does this rebranding and shift in focus affect your employees?

This is an exciting time for our team. The rebranding offers new opportunities for growth, learning, and specialization. We're investing heavily in training and development, particularly in HealthTech-related skills. However, we're also maintaining and enhancing our broader tech capabilities. Our employees can look forward to working on cutting-edge projects that have the potential to make a real difference in the world. We're fostering a culture of innovation and continuous learning, which we believe will make Momentum an even more rewarding place to work.

Can you share Momentum's mission and vision?

Our mission at Momentum is to harness the power of technology to create digital solutions that improve lives and drive positive change, with a particular focus on transforming healthcare through innovation. Our vision is to be a leading force in digital transformation, known for our expertise, our innovative solutions, and our commitment to making a meaningful impact. We envision a future where technology makes healthcare more accessible, efficient, and effective for everyone.

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What's the ultimate goal for Momentum in the coming years?

Our ultimate goal is to establish Momentum as a global leader in HealthTech innovation while maintaining our reputation for excellence across all digital sectors. We aim to be at the forefront of developing solutions that address critical healthcare challenges, from improving patient outcomes to enhancing the efficiency of healthcare systems. Beyond that, we want to be known as a company that consistently delivers transformative digital products, drives innovation, and makes a positive impact on society. We're also committed to sustainable growth, both for our company and for our clients.

What makes Momentum the go-to partner for HealthTech companies looking to build great digital products?

Momentum brings a unique combination of expertise, experience, and approach that makes us an ideal partner for HealthTech companies. First, our deep understanding of both technology and healthcare allows us to bridge the gap between complex medical requirements and innovative digital solutions. We speak both languages fluently.

Second, our track record of delivering successful digital products across various sectors gives us a broad perspective on what works. We bring best practices from multiple industries and apply them innovatively to HealthTech challenges.

Third, our focus on data-driven development ensures that every decision in the product development process is backed by solid insights. This is crucial in HealthTech, where the stakes are high and the margin for error is low.

Fourth, we have a proven agile methodology tailored specifically for HealthTech projects. This allows us to navigate the unique regulatory landscape of healthcare while maintaining the speed and flexibility needed for successful digital product development.

Lastly, our commitment to staying at the forefront of technological advancements means we're always ready to incorporate cutting-edge solutions like AI, machine learning, or blockchain where they can add real value to HealthTech products.

In essence, when HealthTech companies partner with Momentum, they're not just getting a development team—they're gaining a strategic partner who understands their challenges, speaks their language, and is committed to driving their success in this critical and rapidly evolving sector.

Finally, what message would you like to convey to your clients, partners, and the broader industry about this new chapter?

I want to express my gratitude to our clients and partners for their trust and support. This new chapter as Momentum is as much about you as it is about us. We're evolving to serve you better, to bring more value to your projects, and to help you achieve your goals more effectively. To the broader industry, we say: watch this space. We're here to drive change, to innovate, and to set new standards in digital product development. The momentum is building, and we're just getting started. We invite everyone to join us on this exciting journey as we work to create a better, more connected, and healthier world through technology.