Podcast
Ep. 11

Episode 11: Uli Fluhme, CEO of GFNY

Published
October 12, 2023
Listen on:

GFNY CEO Uli Fluhme reveals how leaving finance for cycling created a global movement in amateur sports. Learn why integrity and fairness might be the secret ingredients to building a worldwide endurance sports empire.

In this episode, you'll hear about:

  • Industry disruption: transforming amateur cycling into a premium global experience
  • Integrity innovation: championing fairness in an increasingly competitive amateur space
  • Community building: uniting athletes from 100+ countries through shared passion
  • Market evolution: scaling from a single NYC event to a worldwide sports phenomenon
  • Leadership transition: navigating the leap from Wall Street to sports entrepreneurship

Essential for sports entrepreneurs and event organizers building global communities through authentic experiences. Discover how combining business acumen with sporting passion created one of endurance sports' most compelling success stories. Check it out!

Our guest today is Ulrich Fluhme, CEO of Gran Fondo New York, Inc.

In this episode, we're thrilled to introduce Ulrich Flühme, a visionary entrepreneur who has not only changed the landscape of amateur endurance challenges but has also emerged as a prominent voice advocating for fairness and integrity in the world of sports.

Ulrich's path to becoming a leader in the sports industry was far from conventional. After establishing a successful career in finance, he experienced a transformative moment that led him to pursue his true passion - endurance sports. This pivotal shift inspired Ulrich to co-found GFNY, a global series of premium amateur cycling events that have redefined the landscape of amateur endurance challenges.

As the co-founder and CEO of GFNY, Ulrich has leveraged his business acumen and deep understanding of the cycling community to create a platform that celebrates the spirit of amateur athleticism. Driven by his commitment to fairness and integrity, Ulrich has also emerged as a vocal advocate, championing the rights of amateur athletes and challenging the status quo in the world of sports.

Through his unwavering dedication, Ulrich has built GFNY into a globally recognized brand, attracting thousands of participants from over 100 countries to its events. His vision and entrepreneurial prowess have not only transformed the industry but also inspired a global community of amateur endurance athletes to push their limits and find joy in the pursuit of their passions.

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