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From Microsoft to revolutionary FemTech hardware, kegg CEO Kristina Cahojova reveals her blueprint for succeeding in one of tech's toughest sectors. Learn how to navigate the complex intersection of hardware development, regulatory compliance, and cross-cultural market expansion.
In this episode, you'll master:
- Hardware strategy: overcome development and manufacturing challenges specific to FemTech devices
- Global playbook: leverage US-EU market differences to accelerate your hardware startup's growth
- Funding tactics: secure investment for hardware innovations in a software-obsessed market
- Regulatory navigation: build compliant hardware solutions without slowing innovation
- Asian market entry: scale hardware products in the world's fastest-growing FemTech market
Essential for founders brave enough to tackle hardware in healthcare, this episode unpacks hard-won lessons from the trenches of FemTech innovation. Learn how to turn hardware complexity into market advantage. Check it out!
Our guest is Kristina Cahojova, Founder & CEO at kegg
Kristina brings over 10 years of go-to-market and growth experience from working at companies like Amazon, eBay, and various startups. Previously, she led the growth efforts at AppyParking, which became the most downloaded parking app.
Kristina started kegg due to difficulties with her own health, and she subsequently self-funded the company until 2019.
Academically, Kristina holds two master's degrees - one in Business Administration and one in International Management - from leading European schools.
With her diverse professional background in tech and startups, as well as her personal motivation to solve women's health challenges, Kristina is poised to provide valuable insights into the femtech industry and the innovative work she is doing at kegg.
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