Episode 36: Mitzi Krockover, M.D., Founder and CEO of Woman Centered

Veteran healthcare investor and Woman Centered CEO, Dr. Mitzi Krockover, reveals insider strategies for FemTech founders facing the industry's toughest funding challenges. Learn why investors often miss the $1T women's health market opportunity – and how innovative startups can change their minds.

In this episode, you'll unlock:

• Investment psychology: understand what really drives investor decisions in women's health
• Pitch mastery: craft compelling narratives that resonate with investors beyond reproductive health
• Market positioning: leverage emerging FemTech trends to strengthen your funding case
• Regulatory navigation: turn compliance requirements into competitive advantages
• Scaling strategies: build inclusive solutions that capture diverse market segments

Whether you're preparing for your seed round or scaling to Series A, this episode delivers battle-tested insights from both sides of the table. Essential listening for FemTech founders ready to transform investor skepticism into enthusiastic backing. Check it out!

Our guest today is Mitzi Krockover, M.D., the Founder and CEO of Woman Centered, LLC and the host and producer of the Beyond the Paper Gown podcast

The Beyond the Paper Gown podcast inspires and informs women to achieve their optimal health. In addition to her work in podcasting, Dr. Krockover is a Managing Director at Golden Seeds, an angel investment organization that focuses on funding early-stage companies led by women. She co-leads the Health Sector Committee at Golden Seeds.

Prior to her current roles, Dr. Krockover served as the founding Medical Director of the Iris Cantor-UCLA Women's Health Center and as Vice President of Women's Health at Humana Inc.

Dr. Krockover is a Board-Certified internist who received her undergraduate degree from Washington University, her medical degree from the University of Texas at San Antonio, and completed her internal medicine residency at Northwestern McGaw Medical Center.

In addition to her entrepreneurial and investment work, Dr. Krockover serves on the boards of the Institute for Mental Health Research, the Black Women's Health Imperative, and Springboard's Women's Health Innovation Council.

With her extensive experience in women's healthcare, her background in both clinical and business roles, and her leadership within the angel investing community, Dr. Krockover is well-positioned to provide valuable insights on the current state and future of women's health innovation.